Well… it’s good to be Michael Phelps’ mom. Not surprisingly, he’s projected to rake in $100M lifetime in endorsements from his medal run in Beijing. But it is surprising that his Mom is also beginning to land endorsement deals. Key quote:

The savvy Debbie Phelps, who has received more prime-time coverage than most Olympic athletes in Beijing, has a sponsor list of her own. After taking “the hearts of America in terms of parenting and mom of the year,” per Carlisle, she is doing some work with Johnson’s (of Johnson & Johnson) Baby. She also appears to be endorsed by Chico’s, the ladies clothing store who is claiming to be her lucky charm. She even has her own collection!

I guess our young cheerleader wasn’t the only one who thought Michael’s mom was the cutest thing ever…