Proving yet again that this country is chock full of the innovative ideas that will propel us to prosperity in the 21st century and beyond (or maybe just that necessity is the mother of invention), I submit the “beer belt.”

I can’t help but think that the marketing is wrong though. While it appeals to guys, it doesn’t really meet the need as a personal aid since there is no cooling or insulation provided. Unless you’re going out to shovel snow, this is just going to result in warm beer. However, think about your lady wearing this… maybe with a Daisy Duke type outfit… mmmmmmm. Tool Time meets Spring Break. Maybe I’ll buy Kim one of these for my birthday.

This device could have some use as an athletic supporter for this guy. He’s over 100 years old and planning to run a marathon. Key quote:

Martin says that in the last weekend, he’s completed a 13-mile half marathon that took him a little more than five hours. It would have been faster, he says, but he says he stopped for a beer and a cigarette.

My kinda athlete…