As the season of mass consumer consumption is rapidly approaching, I thought this might be an important bit of news to keep in mind. Scientists have found that materialism and low self esteem go hand-in-hand. It seems obvious, but people who define themselves by what they own are constantly being told by relentless marketers that they have the wrong stuff. So ipso facto, they are unhappy about that. I like the quote from Mad Magazine:
“The only reason a great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.”
Minimally, I would like those of you groaning and moaning about people on your Christmas list who are hard to buy for because they don’t seem to want anything to consider that maybe this is a good thing. Maybe those people who can’t think of anything for you to buy them are happier than the ones with long Santa wish lists.