Kodak has launched it’s ink jet killer (finally). It’s a printer that uses ink that’s 50% the price of other ink jet printers. This should spawn some interesting reactions in the market. Personally, I think it’s going to trigger a price war. But it will be nice for Kodak to not be the one reacting to the price war for a change.
However, the really interesting development is the edgy marketing approach. This is not typical Kodak. It’s goofy, irreverent, and exhibits a refreshing attitude that may (hopefully) be the new Kodak.
See it here: http://inkisit.com/