Electrolux has taken Dyson to the cleaners. While Dyson wants us to believe that what people really want is a vacuum cleaner that rolls and turns easier, Electrolux recognizes that navigation pales next to making a quiet one that doesn’t make you ears ring after a few trips across the rug.

Their new “Silence Amplified” unit is so quiet they’ve equipped it with an iPod dock and speakers just to make the point. Sure, that makes about as much sense putting a toaster in your TV, but what the hell.

Then they went one step further and discovered that people listening to jazz while cleaning tend to be more thorough, while people listening to hard rock tended to finish quicker. And most everyone found vacuuming more aerobic and burned more calories as they just couldn’t help but dance while they sucked. Which I suppose is a step up for those of us who usually just suck while we dance.